What is Black Friday?

Black Friday, the day after Thanksgiving, has become one of the busiest shopping days in both Denmark and the rest of the world. It's hard to find a webshop or retail store that doesn't offer limited-time, money-saving deals on this day.

But where did the idea of ​​Black Friday come from? And why do companies offer deals on this particular day?

There are many different stories about where the term comes from. But we have to go all the way back to the early 1960s in the United States to find the birth of Black Friday, which led to how the term is used today. Here, police officers used the term Black Friday to describe the chaos that erupted when tourists from the suburbs flocked to the city to do their Christmas shopping and watch the annual Army-Navy football game on Saturday. The large crowds meant longer and harder shifts for the police, who had to keep track of increased traffic, accidents, theft and much more.

The term Black Friday itself first created a surge in sales for businesses in the late 1980s, when merchants used the term to spread the message that this was the day when businesses turned their deficits or " in the red" into profits or "in the black" . Since then, Black Friday has become the biggest shopping day in the United States and many other countries around the world, although most businesses have larger sales on the Saturday before Christmas Eve.

We are also celebrating Black Friday at Scanovus, with the best deals of the year, including our popular automatic irons. Sign up at the bottom of the page to become part of our VIP list and receive the great deals before everyone else.